So, I promised to tell you about a technique for rapid assessment of business ideas. What is needed to correct for this technique to assess the prospects of a business idea?.
Experience in business, preferably experience in startups, understanding the basics;.
At least some information about the topics and the specifics of the business idea, or the presence of experts to questions;.
Internet and its ability to find answers to questions;.
intuition.
The rating is based on subjective parameters and views. That's why she can get quick results without any large-scale studies.
So there are a number of parameters that determine the success or potential problems. Each of these options is the weight (importance). Each of these parameters must be given a score from -10 to 10. Estimates multiplied by the weights are summed and the scores obtained.
If you received a score equal to or greater than 70ti - then all is well. If less - will not work. Or need to change something in the business model to increase the score for any parameter.
Here are some examples.
The ... Take the example is not a delivery service. The need is. She is not satisfied. But it is not so urgent. People live and can live on without food delivery from restaurants. They have an alternative. But on the other hand, the alternative is to get a full meal at home - no. So the answer - a firm yes, that is, score 7.
The ... But the example of the same service delivery can be said that the demand will be, because obviously it exists in other nearby cities. Therefore, evaluation of eight.
The ... This parameter describes whether there is any possibility to restrict access to competitors in a niche? . For delivery service is not the case, unfortunately, so the evaluation of three. Not zero, because market practices do exist: it is what we will be the first quality, variety, etc. Dr..
For delivery service I have received a score of 67 was originally. DD went to the parameters:.
Attractive pricing. She seemed to be missing. In fact, the book will be more expensive than eating in a restaurant. But it's cheaper than a restaurant a taxi there and back.
Customers who have signed a deal in the goods which is not. Unfortunately, I can not place your order before you do all the preparatory work.
The possibility of ambush. Here on this option, I probably did too pessimistic assessment. In fact, if we can negotiate with the major restaurateurs, to survive we will have a hard enough. And I put a low estimate, because the restaurateurs themselves can make a such a service at any time.
... This niche is not hot, because now the service is not live, and somehow.
cash. In this business, you can not get an advance.
Protection of property. discussed above.
Quality of contingency plan. When I first evaluated the business, I had no backup plan. Now it is, therefore, this estimate rises.
undeserved benefits. Unfortunately, we have no sponsors, no friends restaurateurs, nor anything else of this.
The high potential value. The capacity of this market is limited to the city. Therefore, the prospects of billions can not speak.
projected results. Because the market will be formed, they can predict not so easy. You can make mistakes and run into a slower pace of growth in the number of orders.
Familiarity with high-flying birds. This city does not.
Connection with the ruling circles. This city does not.
In general, the closer to the subject, the assessment was equal to 70ti.
Look, try, finished. Evaluation Form in Excel format is in our Google- Group.
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